Marketing Orienation

Marketing is all about getting what your business has to offer out there to your target market as well as potential customers who might not have heard about you in the past. Marketing isn't just for new companies that are just starting out; marketing is a process that needs to be kept up to date and continuous if your business is going to survive. Within the marketing department of a business you need to focus on improving your product or service constantly and keeping it up to date with current trends. There are a number of areas that a business's marketing department will focus on, as there are number of different elements that are essential to selling a product or service. Below is a summary of these areas;

  • Production - this is obviously the making of your product, a business need to focus on the production process to ensure that it is being made to the highest possible standards. This is extremely important for a number of reasons; a company won't lose unnecessary money of waste products, customers will be happy with the product they receive and therefore continue to use them. Efficient production also helps a company's economies of scale.

  • Product - a product should continuously be made to the highest possible standards as well as being improved at all times. A product should develop over time as trends change, a successful product is one that moves with the trends.

  • Selling - how you sell a product ultimately effects how well your product does. This involved keeping your current customers interested in your product as well as trying to get new customers on board. If it is an old product that you're selling then it is important to keep your selling techniques new and fresh so that your customers stay interested.

  • Marketing - this is the main focus for a number of businesses, it involves a business looking at its marketing concept. From this concept they can get their research and development plans underway, find out the needs and wants of their customers and develop their product to this.

    There are a number of other orientations that businesses have developed over the recent years that are becoming increasing important as the above orientations. Relationship marketing focuses on the business forming a strong bond with their customers. This includes making sure that you have good customer service on all level of the business, supplying them with the best possible product and giving each individual customer the attention they require. This therefore builds customer loyalty that will result in you getting repeat business from them as well as good word of mouth if you're good to your customers they are going to tell friends and family this, therefore you gain more business.

    Another orientation that is becoming more and more important to business to show they are doing is social marketing, this means showing how society benefits from them and their product. This includes them being seen as socially responsible, this meaning that they are making sure that their business doesn't harm society in anyway.

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